Privacy Policy

Contact Information

EU/UK Representative:
Usables GmbH
Stadttor 1
40219 Düsseldorf, Germany

Email: [email protected],
Phone: +49 211 688 195 25

No Data-Protection Officer

With fewer than 20 employees permanently handling personal data, we are not legally required to appoint a DPO (§ 38 BDSG / Art. 37 GDPR).

Information we Process and Why

Site security – IP address & user-agent in server logs (kept 14 days).

User requests – Contact details processed to answer you, then deleted.

Analytics – Google Analytics 4 (Consent-Mode v2, IP anonymization); event data kept 14 months after consent.

Advertising – Google Ads (_gcl_aw cookie 30 days) and Microsoft Advertising UET (MUID cookie ≤ 13 months) after consent.

B2B leads – Salesviewer® hashes company IP addresses, no cookies.

Tag management – Google Tag Manager only fires tags after consent.

Google-hosted Fonts – Your browser fetches fonts from Google servers in the U.S., transmitting your IP address. Because EU courts require prior consent, we load

Cookies & Consent

Essential cookies rely on our legitimate interests; all others load only after you click “Accept”. You may withdraw consent anytime or send a Global Privacy Control (GPC) signal, which we honor.

International Transfers

Data may be sent to certified U.S. partners under the EU-US Data Privacy Framework or, where necessary, under Standard Contractual Clauses.

European Commission

Retention

Server logs 14 days; Analytics 14 months; Google Ads 30 days; Microsoft UET ≤ 13 months; Salesviewer deleted after lead analysis.

Children’s Data

The site is not intended for children under 13; we delete any such data as required by COPPA.

Your Rights

EEA/UK: access, rectify, erase, restrict, port, object.

California (CCPA/CPRA): know, delete, correct, opt-out of sale/share, limit sensitive PI; GPC triggers an automatic opt-out.

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA): similar rights incl. opt-out of targeted ads; Colorado & Connecticut require universal opt-out signals.

To exercise any right, email [email protected] or call +49 211 688 195 25. We will not discriminate for exercising a privacy right.

Do Not Track

We do not respond to legacy DNT signals, but we honor GPC opt-out headers.

Changes

We will post any future changes here and, for material changes, provide 30 days’ prior notice.

All brand names and protected trademarks mentioned are the property of their respective owners. The naming of brand names and protected trademarks is for identification purposes and has a purely descriptive function. The trademarks remain the property of their respective owners.